Step 2: Click Create and then click on ‘Data Source’ to add Google Analytics as a data source. You can use the same logic to create custom events via the GA4 UI: Here I am tracking the users who visited the website via email newsletter (utm_medium=email) and registered for the webinar. GA4 Explorations: Advanced GA4 Reporting. Ah, you also should expect the client ids to coincide between UA and GA4, if it's implemented. Make sure you are viewing a detail report. Create a custom segment. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. To the right of the condition builder, under Audience Trigger, click + Create new. And. Let’s select ‘> greater than’:In Google Analytics 4 (GA4), you can include or exclude certain event data via a setting called ‘Data Filters’: As you can see from the screenshot above, the GA4 data filters are configured at the property level. g. In Admin, under Data display, click Conversions. Google Analytics 4 places a. That’s it! Custom metrics – These are user-specified metrics that are created when you want to measure GA4 dimension attributes that default metrics don’t capture. In the Property column, click Custom definitions. With the help of unnest and parse for dates or timestamps we can do the trick. In some ways, GA4 makes custom tracking easier than UA. Open the Life Cycle > Traffic Acquisition Report. You should be able to see the ‘Clarity Playback URL ‘dimension listed under the. Step-3: Click on the three dots menu next to the custom dimension you want to edit: Step-4: Click on the ‘Edit’ option:How to create a new predictive audience in GA4. Edit level user access is required to configure custom dimensions in GA. #2 Click on the ‘ + Create Property ‘ button: #3 Hover your mouse over ‘Roll-up Property’ and then click on the ‘ Create’ button: #4 Give a name to your roll-up property. User acquisition dimensions can be found here. Option A: Delete Data from the Admin > Data Deletion. Next, go to “Custom definitions”. UA uses Custom Dimensions and Metrics to store user-level data. If a report doesn’t support a condition, e. Go to your GA4 property in the menu click ‘ Configure’ (1), go to ‘ Custom definitions’ (2) and click ‘ Create custom dimensions’ (3): Follow the overview table above and add one user custom dimension at the time. 9%, meaning that 4. This means you will not see the source, medium, campaign, or landing page data for phone call events sent to GA4 through the CallRail. Note: CallRail can not send source and medium data to GA4 default channels . Analytics evaluates data filters from the point of creation forward. Users with permission can create and edit custom insights based on restricted metrics. You will get a screen like below. Follow the steps below to use automated insights in GA4: Step 1: Log in to your Google Analytics 4 account. 5. Custom metrics in GA4 are those that you create based on what you want to track, and they are used to collect and analyze data that GA does not automatically track. Step 2: click on ‘Create custom dimensions’ button. Did you can know you can create custom events in GA4 *without* Google Tag Manager? It's true, you can use the Create Event function within the GA4 platform t. In case you haven’t set up your GA4 property yet, you can use the. This will aid in identifying the most relevant dimensions and metrics for your business. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. 1. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. Click on Tag Configuration → Google Analytics: GA4 Event. Step 3: Now click on the ‘New audience’ button. 5. 2. To use one of the suggested custom insights: Select the check box for each insight you want to create, then click Create selected. In the Drag reports to create collection card, find the funnel report. Focus on the data that's most important to you. Then, to create a new event tag: Select Tags > New. Sales Partner: Click Clients, then click a client name. Step 2: You will see the various explorations templates. Click on “Create event,” click the “Create” button. You can filter on dimensions, metrics, or both. On the other hand, this requires SQL knowledge and a lot of planning. To reorder a metric, drag and drop the metric to where you want to place it. Custom metrics are user-defined metrics. As an editor or administrator, you can customize a detail report to change the data shown in the report. Create a specific name for your metric since this will appear in your reports and Google Analytics 4 reporting templates. With that in mind, you can look at custom metrics in Google Analytics 4. Step-1: Login to your GA4 property and then click on the ‘ Explore ’ link: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [View Full Page URLs] ’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Welcome to our GA4 FAQ! Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Step 4: Set the conditions of the custom insight (Segment = All Users). Metrics are individual measurements of user activity. Select the GA4 data source by clicking on the edit button. The advanced visualization features come afterward. You. Click +add metric, and add up to 25 metrics. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formCustom dimensions and metrics are not required for data collected through automatically collected events, enhanced measurements, and recommended events. Register. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. Step 3: Click on ‘Modify Event’. In Metric name, enter a unique name for the new metric. Step 2: Mark the new event as a conversion. Events like external link clicks and scrolls can be tracked quite simply in the new platform, while that same kind of tracking in UA requires setting up tags and triggers in Google Tag Manager. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. ”. Users with corresponding data restrictions. Step-2: Click on the ‘ Explore ‘ link in your GA4 property: Step-3: Click on the ‘ Blank ‘ exploration template to create a new exploration report from scratch: Get this 70 page. Custom Dimensions. google. Your connected Universal Analytics property remains unchanged", click Open connected property. Implications Of Removing Rule-Based Attribution. Select a technique to explore your data. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. Sign in to Google Analytics. Open Channel Groups. Ensure that these custom parameters are seamlessly integrated and available within Looker Studio. When you click create custom dimensions, these are the options available. Archive custom dimensions and metrics. How To Add Custom Dimensions & Metrics To GA4 Reports. Enter a new group name and optionally a new description. In Metric name, enter a unique name for the new metric. If desired, click +add. Import “Session Default Channel Grouping” as a dimension. GA1: Urchin, 2005. Custom metrics can only be set at the event level and have an optional unit of measurement that you can attach. The last tab is where you’ll receive your visual report. Analytics will create a connected site tag between your Universal Analytics and GA4 properties. In GA4, the insights section is far. Click Custom definitions. Traffic Acquisition Report Metrics in GA4 vs. google. Step-1: Navigate to the ‘Admin’ section of your GA4 property. Next: [GA4] Change and compare date ranges in reports. Choose Free Form in the Explore Tab. Also make sure the Scope of the metric is ‘Event’. Create custom dimensions and metrics for your custom event parameters. Click +New Custom Table. This is an underlying metric showing you the average time your webpage was in the focus of your user. Walk through the steps to create custom-calculated metrics. Next, click on Add Another Data Source. My Step-By-Step Blueprint For Learning Google Analytics 4 BigQuery. Select the tag. In the Custom metrics tab, click Create custom metrics. Step 1: Log in to your Google Analytics 4 account. Create a specific name for your metric since this will appear in your reports and Google Analytics 4 reporting templates. Three steps to get this done: Step 1: navigate to the admin interface – Custom Definitions >> Custom Dimensions. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. Segmentation. In Event property, enter the name of the event parameter. GA4 uses User Properties to store user-level data. Open the Trigger option to “Choose a Trigger,” and then click on the plus button at the top right corner of the screen. 💡. Since the event is sent automatically, you don't need to send pageview data to. Navigate to the “ Resource ” tab and select “ Manage added data sources “. It tells GA4 when and where to track the dimension or metric. GA4: Released in 2020, replaced UA in 2023. Session traffic source dimensions. . 3. To add a new report, click “Create new report”, then click “Create detail report”, and start with a blank report. Then, click the Audiences tab in the menu at the top left of the interface. Select Add in the Custom Fields section of the field picker. In UA, users can create custom reports based on specific metrics and dimensions. In Metric name, enter a unique name for the new metric. Click Add filter inside the Customize report panel. Collect website and app data. Enter a title. Step 2: You can click on any of the insights available in the list to know more details. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. Make sure to add the event name using the correct casing. Step-2: Click on ‘Data Streams’ under the ‘Property’ column. Custom Reports Google Analytics 4. If you use the Google tag on your website, you also need to make sure that each event is enabled for automatic event detection for your Google tag. Click Choose Google Ads accounts, then select the Google Ads accounts you want to link. Custom dimensions and metrics will help you to meet these requirements. If not, check if it is listed as an Enhanced Measurement event (e. If you see this option, this means that Analytics can reuse your existing Universal Analytics tagging for your GA4 property. Prerequisite: Edit-level access to the Google Analytics account where you want to create a GA4 property. Then, in the GA4 interface, go to. Quick step-by-step guide for creating a landing page report in GA4: Login to your Google Analytics 4 account. Step 2: click on + New Custom Dimension. In Admin, under Data display, click Custom definitions. In Metric name, enter a unique name for the new metric. Metrics are variables for measuring. The ‘Items revenue’ metric counts the total revenue generated from selling a particular item. How to Create Custom Dimensions in GA4. Data filters do not affect historical data. How to Properly Configure Custom Dimensions in Google Analytics 4. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal Analytics. Click Create. BigQuery will store the data in a nested format, and before using the data in Looker Studio, you must create flat tables. They are called custom definitions. To do that, click on the ‘ All Touchpoints ’ button on the overlay on the right-hand side of your screen: Click on the ‘All Touchpoints’ drop-down menu: Select an operator to filter the path lengths of the conversion paths. You need to create a trigger that will, well, trigger the tag variable that will track clicks. Can be created with this method. Step 6: If needed, modify or create new data schemas. You can create up to five Calculated Metrics inside each Google Analytics property (if. Learn how to send custom metrics to Google Analytics 4 and how to later find that data in reports. For details on the parameters to send, see the Events reference. scroll, file_download). Step 3: Fill in the Goal Description. Custom parameters and metrics in GA4 allow you to learn more about the tracked object and better describe it. Step-6: Look at the ‘Purchases‘ column of your exploration report. Other dimensions and metrics that you might need are a bit harder to access. In Admin, under Data display, click Custom definitions. Check out Google’s detailed guide. Use segments to identify subsets of data by dimension, dimension value, metric, and metric value. Step-2: Now click on ‘Engagement’. Create a custom metric. 5. GA2: Classic, 2008. Can be created with this method providing: description; displayName; parameterName (it hasn't need to exist beforehand) scope (User or Event) Custom metrics. On the pop-up window, in the list of tag templates, select GA4 event: 3. You can't use hyphens in the name, but you can use underscores and spaces instead. Modify the insight condition if necessary using the instructions starting with Step 5, then click Create. Otherwise, you won't see purchase data for the Total revenue metric. The new event will appear in the Custom events table, but it won't appear in the Existing events table in Admin > Data display > Events until Analytics processes the event. My name is Johan van de Werken. Drag & Drop Filters. Recommendation: Create custom dimensions and metrics so you can see data that matters to you, how you want to see it. Then, select Free form from the. They are. In Google Analytics, click Admin. Step 4: Select the Google Analytics connector. Well done, you’ve just set up GA4-enhanced e-commerce. Data Query in GA4. In Admin, under Data display, click Events. User property deduplication. Provide a parameter name, then click on the lego piece icon under the value. Step-5: In the web stream details, click on the gear icon in the ‘Enhanced measurement’ section. Step-3: Now click on ‘Events’. For example, you can create a bucket for pages wComparing to fields available through the GA4 data API used by the native Data Studio connector, the following dimensions are missing for the moment, but will be added very soon: User traffic source dimensions. It is based on events and parameters; basically, you track every interaction with an. Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Get Started. Other dimensions and metrics that you might need are a bit harder to access. Create a custom metric. Processing. Click Create new channel group to start with a copy of the default group. Follow these few steps to create a goal in GA: Find the view under which you want to insert a goal. These includes:. Click the “ Add A Field ” option. 5%, indicating that the majority of users who viewed an item did not add it to their cart. When setting up the purchase event, make sure you provide values for both the value and currency parameters. When a user performs an action that changes the value of a user property, Analytics will collect. The total revenue does not include tax and shipping charges. Before you set up funnel reports, you first have to create a new goal in your Google Analytics account. So don’t get lost in a sea of numbers. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. IMPORTANT NOTE: Events may take up to 24 hours to show in GA4. Click on ‘Report Snapshot’ in the reporting menu. It's like having a pair of digital binoculars that allows a captivating peek into the digital landscape, capturing every move, every click, every pause. You can populate values for this metric from the ‘ quantity ’ and ‘ price ’ parameters in the ‘ items. I've created a custom dimension to pass the user-_id (a shopify customer id) to a custom report in GA, however it's not populating. Then select ‘CUSTOM QUERY’ on the left-hand side and select your BigQuery billing project. Blending Your Data Sources. In the “Property” column, click on Audiences. Click “Add condition” so we can specify that it should only collect from a specific page. As a rule of thumb, recreate your standard report via an Exploration if your standard report contains the (other) row. Under the 'PRIMARY DIMENSIONS' header, you can manage the metrics in the table header. Ah, you also should expect the client ids to coincide between UA and GA4, if it's implemented. You can use quoted ("city", "session") or unquoted fields ( city or session). If PII is found by you, you can create a Data Deletion Request to rectify any incidents. Then, click Submit. Tracking these events no longer requires additional code or setting up Google. Step 5: Select the GA4 property you want to connect to (and click on “Connect” in the top right corner). Step 3: Click on “Funnel Exploration” report. Important: If you don't see the Create event button in the top right of the table, then you don't have the Editor or Administrator role, which is required to create and modify events. Select Create an additional event (up to one per day) when the audience membership refreshes if you want to trigger an event each time a user meets the audience criteria, even if they are already a member of that audience. Do this if you’re new to Analytics and ready to collect data for your website and/or app. Click Create. Under Enhanced measurement, slide the switch On to enable all options. Clicking the "Make Request" button in the Query Explorer executes your query. 3. Note that if ‘billing project’ sounds scary, don’t worry too much. But, that doesn’t mean that the platform has lost any capabilities. In Admin, under Data display, click Conversions. Follow the steps below to create a second exclude internal traffic filter: Step-1: Navigate to the ‘Admin’ section of your GA4 property. Click one of the bubbles on the map to create a comparison of all users to users in that particular city. In case you haven’t set up your GA4 property yet, you can use the. Once linked it can take 24-72 hours for events to begin showing on the Google real. For information about custom dimensions and metrics in Google Analytics 4, go to [GA4] Custom dimensions and metrics. On top, where it says Untitled audience, is where you enter the name of your audience. Step 1: Open the GA4 – Google Merchandise Store demo property. Adding these new GA4 dimensions and metrics should help. To see organic search data in GA4 custom reports: Set up a GA4 property; Link your site's search console account to GA4; Use GA4 custom reports to explore organic search metrics; When using GA4 custom reports, you can study data like impressions, clicks, click-through rates, and average positions. You’ll then be taken to a page where you need to grant CTM access to your Google account. You will get a screen like below with the list of your audiences. You can't use hyphens in the name, but you can use underscores and spaces instead. Monitor this metric to make sure you’re acquiring new customers, and that your conversion rate numbers are increasing. Manage accounts, properties, and users. Analytics Mania - Google Tag Manager & Analytics 73. 1. This will lead you to the Trigger Configuration tab. Next, go to your website and complete steps to trigger the event, then check your DebugView and confirm it was triggered. To build a custom report within GA4 in the Exploration section, select the “Free-form” report type. In GA4, you can create custom dimensions (Event scoped and user scoped) and custom metrics. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. View predefined dashboards and segments imported from the Solutions Gallery. Then, select Free form from the template list to the right. Custom dimensions and metrics will help you to meet these requirements. Click on Preview. Click on the property column to make sure you’ve selected the desired property. If you didn’t create it earlier, select manually set ID. Testing Events. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. For example, you could compare all data generated by Android devices and all data generated by iOS devices. I don't have much experience in GA4. You can enter the name of a metric or scroll through the drop-down to select a metric. For example: Age is one of 18-24, 25-34. Choose this option to continue to the Set up a Google tag page (step 7). After you publish you can go to GA4 > Real Time Reports > Events and verify you see the Performance Tuning page. Next, ensure that your website URL is shown, and then click Connect. For example, I have created a comparison for. This will appear in the Metric selector. To find a dimension. Here's a step-by-step guide on how to do it: Step 1: Start by logging into your Google Analytics account. To set up a custom dimension in GA4, you need to first set up the event in Google Tag Manager (GTM) or send it directly to GA4. To generate a real-time report that can be tested without firing events, click Configure > DebugView. Follow the steps described in the previous section to filter for the page you want to analyze. Creating either a custom dimension or metric is a two step process. Other dimensions and metrics that you might need are a bit harder to access. Drag your “page path” dimension over to the “rows” section under “tab settings. So, we'll show you how to create all types of segments by using exploration reports in GA4. Examples include: 'affiliate': users who click a link through an affiliate program. Then specify the parameter values that are going to trigger this Custom Event. 2. Inequalities there indicate tracking bugs, so that could be a good point of reference for assessing other hit-level discrepancies. Chose your created event parameter in the dropdown. In the 'Dimension' drop-down, select 'Page path and screen class'. For example, these AI metrics can help you create an audience consisting of site visitors who are likely to return and spend $50 in your e-commerce store. If you are not sure what custom metrics are, this video is. Step 2: Create Custom Metrics in GA4. The data returned from the API is as a table with columns for the requested dimensions and metrics. Enter a name and description for the segment. There is not a GA4 dimension that you can use to create a new vs. Name your calculated field. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. You’ll see a list of Conversion Events active in your property. Testing your implementation is crucial. Cardinality and system limits. Go to Configure > Custom definitions. Rather than an attribute to apply to a metric (e. Image source: support. Evaluate user engagement. Step 4: double check if everything is. Make sure to review the parameter requirements before sending an ecommerce event. Subscribe as free member and get access to this premium tutorial ). You can also customize a report and create an exploration to include. Custom metrics in GA4 always have an event scope (in Universal analytics the scope was either Hit or Product) meaning that the value of a custom metric is sent for each event. In the left-hand menu, click the drop-down arrow on ‘Customization’. Also, be mindful of the quotas for custom metrics. Image source: support. It is both used to log time (using engagement_time_msec event parameter) and it’s an event that you will see in your GA4 reports. Step 2: Click on ‘New’ to create a new scroll event tag for your GA4 property. You must have the Editor role on the property to create or edit custom dimensions & metrics. Instead, GA4 automatically marks 4 collected mobile app events as conversions. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. You can use our 100+ dashboard template library to create and customize your GA4 dashboard based on your specific objectives. Session acquisition dimensions can be found here. Note that I disabled the automatic 'search' event in GA4 admin in this case so there would not be any double counting. Next, click to Custom metrics and click the ‘Create custom metrics’ button to add the Scrolls metric. User acquisition dimensions can be found here. Then, your existing property will keep collecting data on your website together with your new GA4 property. To plan the structure of your events in Google Analytics 4, follow these steps: Check if the event you want to track is among the automatically collected events. Then go to the configure section. In Google Analytics Universal, you can capture custom metrics directly, meaning that you send numeric data with an event or pageview hit explicitly as a custom metric. Here are just a few examples of custom dimensions: is_newsletter_subscriber; page_brand;. GA3: Universal, 2013. Select a report type: Explorer, Flat Table, Map Overlay, or Funnel. A lot of Google Analytics 4 dimensions and metrics can be derived straight from the tables without performing calculations on the data. For example, in Google Analytics 4, the name of an event that a user triggers is the dimension. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:GA4 Problem #3 – Some Basic Conversion Tracking is Harder in GA4. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. calculated metrics – a way for users to combine standard or custom metrics using mathematical formulas. Ensure the type is set to “Number”. You can create a (detail or overview) report by going to. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. You can also use a blank template to create a free form report, but we like the free form option because it populates the report with some data to start. By creating custom audiences in GA4 based on past purchase behaviour, you can create targeted ads featuring products most likely to appeal to each audience segment. You must select the Custom Definition option and go to the Custom Dimensions page. Here are the step-by-step instructions: Log in to your Google Tag Manager account and go to the "Tags" section in the left side menu. To learn how to set up an event parameter, see Set up event parameters. To learn more about the event-scoped. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. Viewed 1k times. To customise your metrics, follow these instructions: First, Click Metrics In the Report data section. Step-3: Navigate to ‘ Explore ’ in your GA4 property: Step-4: Click on the ‘ BLANK ’ report template: Step-5: Name your report ‘ Conversion rate of each goal ’: Step-6: Set the date range of the report to. Custom dimensions provide the critical functionality for extending the Google Analytics dataset to capture taxonomies about your pages, events, and users that are most relevant to you. This can be any string, but use something unique so it’s not confused with any other dimension or metric in your reports. With the help of unnest and parse for dates or timestamps we can do the trick. 9% of the users who viewed an item went on to the next step add_to_cart. In the row for the custom dimension or metric, click > Archive. User property deduplication. Click Variable Configuration > Regex Table. To create a custom dimension in GA4, you start by navigating to Admin and then. Turn on Google signals. Steps I've taken: 1. To create your custom. 4. First, Open your GA4 account. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. GA4 automatically tracks more events and allows custom events with a flat structure, using event names and parameters instead of a hierarchical structure. Google Analytics allows you to integrate mobile app and website usage data into a single GA Property. Step-2: Click on the ‘Blank’ template under ‘Explorations’. With explore reports, you have the freedom to create custom analyses by selecting dimensions, metrics, segments, and filters based on your specific needs. Follow the below steps to create a segment overlap report in GA4. Click ‘Create’ and give your new event a name. Custom dimensions and custom metrics are like default dimensions and metrics in your Analytics account, except you create them yourself. If there is more than one data stream for the property, then you will need to select the data stream you want to use.